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Massive interest in second AMB Iran
Messe Stuttgart and VDW aim to double the exhibition space and number of exhibitors / Three-year contract signed for new event venue
 
Messe Stuttgart and the VDW (German Machine Tool Builders' Association) want to commit themselves in Iran over the long term. The signing of a three-year contract for AMB Iran, the exhibition for metal working, by Ulrich Kromer, President of Messe Stuttgart, and Dr. Sayyed Mohammad Sayyedi, head of Exhibiran and operator of the Shahr-e-Aftab trade fair grounds, guarantees the realisation of AMB Iran for 2017, 2018 and 2019. Following the huge success of the first AMB Iran, which took place from 30 May to 1 June 2016 in the Boostan Goftegoo’s Exhibition & Conference Center in Teheran, the same development quickly unfolded as at the flagship event, AMB, the international exhibition for metal working, in Stuttgart: The trade fair grounds in Teheran did not provide enough space.
 
"We designed the first AMB Iran as a congress with accompanying exhibition, in order to test the water first of all in the new market of Iran together with our event partner VDW", explains Ulrich Kromer. "Discussions with exhibitors and international associations at AMB 2016 in Stuttgart, which has just come to a close, showed that significantly greater commitment can be expected from exhibitors for 2017. The presentation by the President of the Farazgaman Group, Arthur Hovsepian, who presented AMB Iran within the framework of AMB Stuttgart and described the market opportunities for international companies in Iran, met with huge interest. The big demand now ensures that we are relocating to larger grounds, because we want to develop AMB Iran as the most important metal working exhibition in the country. The new trade fair grounds in Teheran, Shahr-e-Aftab, are a perfect match. The aim is to double the size of the event", is how Kromer summarises the visions for the future.
 
AMB Iran 2016 occupied a total of 5,000 square metres of exhibition space in the Boostan Gooftegoo Congress Center in Teheran. 111 exhibitors were represented, 97 percent of whom came from abroad. "From day one we had a very international start to the trade fair participation", happily states Bernhard Müller, Vice President, Messe Stuttgart International, about the successful début. The exhibitors came from twelve countries, 68 came from Germany alone. Other represented countries were, for example, Italy with 18 exhibitors, Switzerland with nine exhibitors and Austria with three exhibitors. The exhibitors included global leaders and industry giants. Smaller medium-sized companies were also represented. They showcased innovations and further developments in metal working machines, cutting machines, metal forming (sheet metal working), precision tools, measuring and testing technology, as well as automation technology. 26 exhibitors participated in the accompanying symposium. Around 2,130 visitors from home and abroad were interested in the offering of the first AMB Iran. 67 percent of the visitors came from the industrial region in and around Teheran. 475 visitors took part in the accompanying symposium. Overall, the visitors gave the first AMB good marks: 88 percent of the visitors were satisfied with the trade fair visit and would attend the trade fair again.
 
The job was clearly outlined for the organisers Messe Stuttgart and VDW. A suitable venue had to be found, which was found with the Shahr-e-Aftab trade fair grounds. The initial registrations for the second AMB Iran have already been received, from global leaders and smaller medium-sized companies equally. Some international pavilions have already confirmed their participation for 2017, including Turkey and Austria.
 
Following the drop of the sanctions, Iran is currently considered one of the most sought-after investment destinations worldwide. The need to catch up in terms of modernising industry infrastructure is massive in Iran. In addition to the modernisation of the oil industry, car manufacturing, the chemicals industry and the healthcare industry offer enormous market potential for mechanical and plant engineering. AMB Iran also receives support from the VDMA (German Engineering Federation): Conceptual supporters of AMB Iran are the VDMA Precision Tools Association and the VDMA Measuring and Testing Technology Association.
 
Caption:
Good atmosphere at the first AMB Iran Exhibition and Conference 2016. Owing to the huge demand, AMB Iran 2017 will relocate to the new and bigger Shahr-e-Aftab trade fair grounds in Teheran. (Photo credit: Messe Stuttgart)
 
About Messe Stuttgart
Messe Stuttgart, with total earnings of € 115 million and a profit of € 8 million, is one of Germany's leading trade fair companies. Every year over 20,000 exhibitors present their products and services to up to 1.2 million visitors on a hall area of 105,200 square metres, on an outdoor area of 40,000 square metres and in around 33 rooms that offer flexible use in the adjoining ICS International Congress Center Stuttgart. From 2018 onwards, an additional exhibition hall will extend the amount of available hall space to 120,000 square metres. Messe Stuttgart serves its customers in 51 countries with three subsidiaries, 19 foreign representatives and numerous sales partners.
 
About the VDW
The VDW (German Machine Tool Builders' Association), Frankfurt am Main, is the mouthpiece for the German machine tool industry. Around 300 companies, representing approximately 90 percent of the overall turnover in the sector, formed the association voluntarily. With its in-depth industrial know-how and related competence, the VDW primarily acts as a service provider for its members. The VDW is celebrating its 125th anniversary in 2016 - a modern service provider association with a long tradition. Press contact at the VDW: Sylke Becker, Head of Press and Public Relations, Tel. +49 (0)69 756081-33, Fax +49 (0)69 756081-11 s.becker@vdw.de
 
About the VDMA (conceptual supporter)
The German Engineering Federation (VDMA) represents more than 3,100 primarily medium-sized enterprises in the capital goods industry. It is therefore the largest industrial association in Europe. The VDMA Precision Tools Association is the information and communication centre for German precision tool manufacturers and represents their interests. The VDMA Measuring and Testing Technology Association represents the interests of manufacturers of testing machines, scales and length measuring systems.